For budding entrepreneurs who are starting a family business and want to avoid future problems, for advanced entrepreneurs who have been operating their companies for several years with moderate or high success, for family companies going through midlife problems or even family companies with great results and who wish to stay on the "crest of the wave".

It is suitable for partners of sole proprietorships, partners or employees of family businesses who are decision makers or who can influence decision-making in business. The product is suitable for businessmen and entrepreneurs in the "physical world" as well as digital entrepreneurs.

The product is also suitable for consultants and experts on the topic of "family businesses" who want to discover new approaches and learn more about this fascinating world.

From any sector or branch. Commerce, industry, services, civil construction, self-employed or liberal professionals (doctors, engineers, lawyers, consultants) are some examples. Members of companies from different sectors, such as food and restaurants, clothing, industrial equipment, electronic products, furniture and decoration, beauty services, technology services, consulting and any other, may participate. With a single sign-up, anyone in your company can attend classes and participate in live meetings.

For the whole company! After all, the entire company will benefit from the actions taken by the entrepreneur in the company itself. To increase partner engagement and maximize results, we suggest that a person from the company be the "leader" and take responsibility for attending classes, carrying out activities and participating in meetings. Even if several people participate, it's good to have a partner or employee of reference.

Access to digital content, additional didactic material, recording of live meetings is for everyone. For the whatsapp discussion group, the entrepreneur can indicate a maximum of 2 guests to keep the group size under control.

The guest can be, for example, another partner of the company, a trusted employee, a potential successor to the business, etc.

The Professional Family Business program is a mix of courses, consulting and mentoring. There is only one objective: to transform the results of your family business in the short and long term by transforming your own way of thinking about your business and family relationships in the company.

Program contents:

40 online classes, on video divided into 6 modules and 2 bonuses

More than 10 hours* of recording and more than 20 hours* of dedication

A quiz/test at the end of each module and written support material

3 live meetings for questions and group mini-consultations

8 weeks of exchanging experiences in the exclusive whatsapp group, with family business partners from different segments and profiles

Access to the Hotmart Club platform, the largest digital course platform in Brazil, for consumption of video content and interaction with other students, if desired.

The program has 6 regular modules and 2 bonus modules (depending on when you enroll), all 100% online. In total there are more than 40 online classes, in good quality video, with written support material. Everything works on the hotmart club platform, which you will have immediate access to as soon as you complete your registration and payment. At the end of each module, there is a quiz to test your knowledge and tease your skills.

To facilitate learning, one module will be released per week: so you can focus your efforts and keep up with the group. So the program lasts for 8 weeks and you have unlimited access for one year.

In addition to the contents, there will be 3 live meetings, also 100% online. In the meetings, we will answer questions about the classes and we will be able to deal with specific problems that your family business is experiencing at the moment.

Module 0

Introduction to the Program

- Program Objectives

- How to make the most of my time and money

Module 1

The family business and its problems

- What is a family business

- The 4 types of family business

- The challenges, according to the owners

- The family grows faster than the company

- Communication is a risk

- Power conflicts in the family business

- The 7 deadly sins of the family business

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Module 2

The conflict of generations in the family business

- The different generations and their conflicts

- Baby Boomers and Generation X

- Generation Y

- Generation Z and millennials

- How to integrate the different generations into the family business

Module 3

How to professionalize the family business

- What is professionalizing the company?

- Separating business, family and assets

- Professionalizing processes

- Professionalizing people

- Defining jobs and compensation

- Advisory board or board of directors and others

Module 4

How to prepare the succession

- Understanding the succession process

- Preparing the founder for succession

- Preparing the successor for the succession

- Care for the prodigal son

- The stages of the planned succession

- Preparing the company and the family

Module 5

Family businesses: success stories

- Successful family businesses

- Weg Motores case study

- Zilor case study

Module 6

Next steps: application in the company

- The Advisory Board in the family business

- How to get professional deployment help

- How to implement our program in your company

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Bonus 1*

How to value and sell your family business

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- The best time to sell your family business

- How much ($) is your company worth?

- How to find potential buyers for the business

- How to conduct conversations and negotiation

*Bonus 1 is applicable to those who register for the first or second batch.

Bonus 2**

How to succeed outside the family business

- How to know if the family business is your path?

- How to identify opportunities and start your own business

- How to plan the new business

- How to make a financial projection

**Bonus 2 is applicable to those who sign up for the first batch.

You will have one year of unlimited access to the program's classes (there are more than 40 classes divided into 6 modules and bonuses, if applicable).

However, the whatsapp group exclusive to program members will last for 8 weeks, starting from the beginning of your registration. During these 8 weeks there will be 3 live and online meetings for questions and mini-consultations. For this reason, it is recommended that you visit one module per week after enrolling in the program. Classes are very objective and use practical language.

A course or training is when an instructor, experienced in a given subject, seeks to teach students or participants a tool or conduct to behave in a given situation. In our case, family businesses. Our program is also training for entrepreneurs, entrepreneurs and members of the business and business family.

Consulting is when companies or entrepreneurs hire other specialized companies or even trained professionals to evaluate their company, obtain information, identify opportunities, diagnose problems, find solutions for a subject or specialty, etc. Specialists are called consultants and work from the company's formation, development of strategic planning, financial management of people, etc. In the live meetings, we will have space for mini-consultations to companies that bring specific problems to their family business.

Business mentoring, in turn, is a professional development process and consists of an experienced professional passing on his teachings and experiences to professionals with less experience in a certain aspect of the business process. Meetings are made for conversations, motivation, debates about professional and personal life, setting goals and technical questions about management. The mentor is a master. The whatsapp group will be a space for the flow of this mentoring process.

The professional Family Business Program, at the same time, is a course (which can be taken individually or in a group), it is a consultancy and it is a group mentoring.

Quite the contrary. The lessons are based on the author's hands-on experience and filled with real-life examples from many family businesses like yours. In addition, Bernardo Medina has a lot of experience and knows how to keep your attention, even if the class is online and on video.

The classes were designed for you to attend anywhere: at home, in the office, in the car or on the subway. Therefore, we create content with an easy and objective language. Most classes are between ten and fifteen minutes long, so it's much easier for you to stay focused.

When there is special interest in a topic, just watch it again. If in doubt, bring the question to the exclusive whatsapp group or to one of the online and live meetings.

You don't have to be Bill Gates to take advantage of the Professional Family Business Program. All you need is a normal computer and quality internet access, the kind we usually have at home. The videos work in streaming, that is, you don't need to download them. Works like youtube and Netflix.

For a good use of the meetings, which will be live and online, the participant's computer must have a camera (all notebooks currently come with a built-in front camera) and an audible sound volume. Preferably, you can use a wired headset like the one that came with your cell phone, as it works as a headset and microphone at the same time. Depending on your cell phone, you may even be able to participate in the meeting using it, although our recommendation is to use a computer or notebook.

But it is not mandatory to participate in any meeting, as the contents are all recorded! Even the meetings will be made available in recording on the Hotmart Club platform, a few days after they are closed. Many participants prefer not to expose themselves and have fun just recording classes and meetings, all 100% online and from the comfort of their home or office.

Most Brazilians spend an average of 2 to 3 hours a day on social media or the internet. If you dedicate just 20 minutes a day to the Program, you will have more than enough time to watch an auma a day and still think about it a little.

Another option is to set aside a little more than an hour a week and complete a whole module at once, for example one day in the evening, or on a Saturday morning, or your preferred time.

Another detail: to keep you motivated, we created an exclusive whatsapp group where participants from other family businesses, like yours, will bring questions and bring our relationship closer to everyday problems.

This group is going to catch fire!

Not to mention the online and live meetings, another differential of our program.

And detail: even if you can't follow everything, you have guaranteed access for one year. It's enough time to make up for lost time afterwards. That's if it's necessary.

You will get two types of help: technical help on managing and governing family businesses and behavioral help (motivation and engagement). In my opinion, one doesn't work well without the other, because along the way there are obstacles both internal (motivation, self-confidence, commitment) and external (management tools you are unfamiliar with).

From a technical point of view, you will have access to more than 40 classes on managing family businesses like yours. They are practical experiences that come from the author's experience of more than 15 years within family businesses with different characteristics. In addition, you will be able to ask questions live in online meetings and in the whatsapp group exclusive to program members.

From a behavioral point of view, you will be encouraged to reflect on the conduct of your family business and the connection of your attitudes with business results. And the same thing for the other partners and people who influence the management of the firm.

After the 8 weeks are over, you continue to have access to the classes until the enrollment period lasts one year. We just won't have any more live meetings and the whatsapp group.

I'll let you in on a secret: I myself did not attend 100% of any of the courses that most contributed to my professional transformation! There was always time for one class or another, one meeting or another, etc. And yet it was a success for my life.

The last online course I bought cost a fortune (much more expensive than the Professional Family Business Program), I think I took half of it and already went around applying the knowledge. I left the course aside, but I brought with me sensational learning that is generating results.

Likewise, I haven't finished reading many of the books that have changed the way I see the world. And yet, I don't take some of them off my bedside table. Think of it this way: no book, no course, no program is tailor-made for you. But that doesn't mean he's not extremely suitable for you. What matters is the potential transformation that a course, program or book is capable of bringing about.

If you consume at least 1/3 of the Professional Family Business Program, I believe it is possible for you to have insights and insights that can radically transform your business practice. And, as a consequence, it is likely that you will be able to transform your company and generate new results.

Our expectation is to have companies representing different sectors and different stages of development. Thinking about the whatsapp group and the live meetings, there will be an application and selection process, through which the group mentor, Bernardo Medina, myself, will seek to balance the group by mixing similarities and differences in the dose that I believe is correct.< /p>

It is just as positive to have a dialogue between entrepreneurs in the same sector (restaurants, for example) as it is to have a positive dialogue between a restaurant owner and a cell phone application company owner. One can learn from the other if the mentor knows how to conduct the conversation correctly. Similarly, a dialogue between entrepreneurs with the same experience (let's say two entrepreneurs with more than 10 years of experience) is just as positive as a dialogue between an entrepreneur with 20 years of experience and another who is just starting out.

It's pretty simple and safe. After you click on one of the registration buttons and the transaction will be made using your credit card through the Hotmart Platform, today the main sales channel for digital products in use in Brazil and one of the best in the world. If you watched my webinar, you must click on the link posted at the event and you will have direct access to the sales page.

Choose your subscription type (cash or installments). Click the buy button and you will be taken to the checkout page. There you will enter your credit card details, check and confirm.

You will soon receive an email confirming your registration and directions for the next steps, such as your login and password to access the Hotmart Club platform.

By your credit card, simply, quickly and securely. The debit is carried out a few moments after you enter your payment details and confirm the transaction online. The charge will be made in full on the next invoice for your card (if you pay in cash) or divided into installments on the next invoices (if you choose to pay in installments).

Rest assured, as the payment will be made through the Hotmart Platform, today the main sales channel for digital products in use in Brazil and worldwide.

The contract is electronic and linked to the Hotmart platform, through which payment will be made and where you will receive your access as a member, teaching materials, etc. As already explained in other questions, Hotmart is currently the largest and safest platform for online courses and products in Brazil.

You have lots of options and no risk. If you realize that you didn't like it in the first 7 days (in that period you will have already had access to the entire first module and received the didactic material), just ask for your money back. It is our unconditional guarantee. That simple. It's automatic, no fluff, no prank, no need to justify yourself. This applies to any type of subscription: semi-annual in cash, semi-annual in installments or monthly subscription.

Now, if it's been more than 7 days and you don't like it, you can still ask for your money back under the conditional guarantee. But in this case, you need to show that you participated in the live/online meetings, that you duly fulfilled the tasks and dedicated yourself to the objectives set. For this, you will have an individual conversation with me.

My intention is not to take your money, but to encourage you to remain committed to your own path. Once proven that you did your part and what was the method that really didn't work for you, your money will be refunded in full. No more delay. All payment or payment refund process is done through your same credit card.

It is not indicated for businessmen or entrepreneurs who are fully satisfied with their results and believe that it is not possible to improve further.

It is also not indicated for entrepreneurs who do not believe in our training, consulting and mentoring process or who do not believe in the capacity for reciprocal engagement provoked by a selected group of members.