For members of family businesses who already have a business in operation, or who are just starting out. Also for individual entrepreneurs about to start businesses that tend to become a family business.
It is indicated for decision makers or for those who can strongly influence decision-making in business. The product is suitable for both "physical world" entrepreneurs and businesses and digital entrepreneurs and businesses.
From any sector or branch. Commerce, industry, services, civil construction, self-employed or liberal professionals (doctors, engineers, lawyers, consultants) are some examples. Members of companies from different sectors, such as food and restaurants, clothing, industrial equipment, electronic products, furniture and decoration, beauty services, technology services, consulting and any other, may participate. Details of any company will not be exposed, unless the participant/customer decides to do so.
The registration payment is individual. However, the entire company will benefit from the actions taken by the family entrepreneur in the company itself. To increase individual engagement, only one member from each company can participate in online meetings. If you want to include other influencers or decision makers, we recommend making additional entries. Or stay tuned for launch bonuses, which will eventually reward early signups with the right to add one more person from the company.
No one needs to be a Bill Gates to enjoy mentoring or group. All you need is a normal smartphone and internet access. For better use of the meetings, the participant's cell phone must have a camera and microphone if he/she wants to participate in the question and answer sessions.
Telegram, the messaging application that we will be using, works almost the same as WhatsApp. Only much better and with more features. All very intuitive. It's also 100% free. The biggest danger is that the user will no longer want to use WhatsApp, because he will like Telegram so much.
You will have two types of help: technical help on family business management (tools) and behavioral help (motivation and engagement in the face of problemsa). In my opinion, one part does not work well without the other, because along the way obstacles arise, both internal (motivation, self-confidence, commitment) and external (management tools that you are unfamiliar with).
The starting point for the group contents will be the fortnightly case studies, which serve as inspiration for the management themes to be discussed and bring us questions for personal reflection. The case method, created at Harvard University, has the advantage of its practical bias. Besides being very exciting.
Every week the moderator will publish audio and video content to deepen management topics raised in the case we are working on: strategy, finance, sales, people management, agreements between partners, etc.
With the help of this exclusive content, each participant will be able to give their contribution regarding the facts, problems and possible solutions for each case. At the end, the moderator will do a live, exclusively for group members, to consolidate learning and answer questions live.
There will be 10 previously scheduled meetings, lasting from 1:30h to 2:00h each, held completely online through a simple-to-use platform similar to Skype. On the platform, the participant will have access to the video of all the members of the group, including the mentor Bernardo Medina.
You will receive content in text, audio and video on business management topics in the areas of strategic planning, financial management, sales, people management, corporate agreements, governance and succession, among others. The material will be elaborated according to the group's demand during the meetings and according to the subjects pertinent to each case study.
Our expectation is to have entrepreneurs representing different sectors and different stages of development. The group's mentor, Bernardo Medina (myself) will try to balance the group by mixing similarities and differences in the dose that I believe is correct.
In my experience, young people and more experienced people can mutually contribute their worldviews (sometimes complementary, sometimes antagonistic). Companies in the second or third generation can learn and teach start-ups. United or disunited families will also be able to exchange stories and feelings. But always with the moderation of the mentor.
As for the field of activity, we will probably have representatives from various sectors and niches: commerce, industry, services, B2B, B2C, civil construction, digital business, self-employed professionals, etc.
Consulting is when companies or entrepreneurs hire other specialized companies or even trained professionals to evaluate their company, obtain information, identify opportunities, diagnose problems, find solutions for a subject or specialty, etc. Specialists are called consultants and work from the company's formation, development of strategic planning, financial management of people, etc.
Instructorship is when someone who is an expert on a topic shares their knowledge through text, audio or video content, either live or on recordings. A good instructor should have hands-on experience around what they seek to teach.
Business mentoring is a process of professional development and consists of an experienced professional passing on his teachings and experiences to professionals with less experience in a certain aspect of the business process. Meetings are made for conversations, motivation, debates about professional and personal life, setting goals and technical questions about management. The mentor is a reference.
The focus of the Família S/A product is the mentoring process, which will be done in a group by mentor Bernardo Medina. But there will be consulting and coaching nuances during the process, since mentoring, coaching and consulting are not 100% dissociated activities. However, conversations with the mentor will always take place with the presence of the group (by Telegram or through Lives), and not individually.
Yes. The group was designed so that each additional participant brings more content and experience. As the problems of family businesses tend to repeat themselves, the solution for one company may work for yours. If you want an individual answer, just join the lives or question and answer sessions.
During the lives, individual problems of one of the participants may be addressed, if he so wishes. There are only two rules: 1) that the issue or question is related to the case being worked on at that time, and 2) both the participant's question and the mentor's answer will be open to all group members.
In addition to the help of the mentor, the other members (other registered entrepreneurs) of the group will also contribute with their technical experience or business lessons learned. The only service that is not foreseen is the holding of individual meetings between the mentor and each registered participant. These can be hired separately, privately, and with a discount.
It's pretty simple and safe. On the sales page on that site, choose your subscription type (semi-annual or monthly, recurring). Click the buy button and you will be taken to the checkout or payment page.
The transaction will be made using your credit card, in complete safety, through the PagSeguro Platform, from UOL/Folha, today one of the main online payment platforms in Brazil.
If you have an account, you will need to enter a login and password. If you have lost your password, simply request a reminder on the login page itself. If you don't have an account, quickly create your account. It doesn't take two minutes.
Soon you will receive an email confirming your registration and indications for the next steps, such as your exclusive access link to our group on Telegram.
By your credit card, simply, quickly and securely. The debit is carried out a few moments after you enter your payment details and confirm the transaction online. Depending on your subscription type, the debit will be made monthly (monthly subscription BRL 797.00/month, half-yearly subscription BRL 597.00/month) or a single payment (semester subscription in cash BRL 2,997.00).< /p>
Rest assured, as payment will be made via the Hotmart Platform, today the main sales channel for digital products in use in Brazil and worldwide.
It depends. If your subscription is a semester type (cash or installments) your limit will be used until you finish paying. These are the rules of the credit card market. You must have R$497.00 available before making the payment.
But if your subscription is a monthly subscription, with recurring payment, the only amount that will be used for the purpose of the limit will be the monthly amount: only R$ 99.00. Therefore, no matter how long you intend to remain in the group, only R$99.00 each month are "locked" on the card.
There is no formal contract, but the entire transaction is recorded electronically, including your email. This serves as protection for both sides.
If you feel more comfortable, in addition to saving the emails from the payment platform (PagSeguro), copy the text of this offer on my website and take a photo of the messages promoting the product that you receive from me by email on Instagram.
You have two options and almost no risk. If you notice that you don't like it in the first 14 days (in that period you will have already seen the first case study and received the first volumes of content), just cancel. You will have consumed 14 days for free and you will leave the group even before the first charge is made on your card. It is our unconditional guarantee. That simple. It's automatic, no fluff, no prank, no need to justify yourself. This goes for any subscription type: semi-annual or monthly recurring.
Now, if more than 15 days have passed, you have two options: leave soon or rely a little more on the group's mentoring process, until the end of the 6 months, and if applicable, take advantage of the next request window for money back guarantee (our second guarantee, which is conditional).
If after 6 months you are not satisfied, you can still ask for your money back for the conditional guarantee. But in this case, you need to show that you participated in at least 90% of the activities, including exclusive lives, that you participated in 90% of the debates and dedicated yourself to the action plans outlined. For the final test, you will have a one-on-one, frank conversation with me over the phone.
My intention is not to take your money, but to encourage you to remain committed to your own journey. Once proven that you did your part and what was the method that really didn't work for you, your money will be refunded in full. No more delay. All payment or payment refund process is done through your same credit card.
First of all, this is unlikely, because human beings tend to be much more engaged when they are most required. More engagement in your day to day generates better results. Within the program, the mentor will periodically charge you with tasks, while you will receive tools to solve your own problems in your family business.
But depending on the complexity of your business, your family, your market, your possibility of commitment during the time you remain in the mentoring group, and your own personal characteristics, there is, yes, the possibility that your company will not improve (almost ) nothing for months. Possible, though unlikely.
If there really is no improvement, you need to assess why in the first place. I can help you, but it's a personal assessment. The lack of improvement is not necessarily the fault of the Família S/A program.
But if you really understand that it was the mentoring group that failed, that is, that you did everything you should, committed yourself and there was nothing positive, you can ask for your money back as explained in the answer to the previous question. No mysteries, just meet the informed requirements.
It is not indicated for entrepreneurs who are 100% satisfied with their results and believe that it is not possible to improve further. Nor is it recommended for individuals who are only capable of blaming others for failures in business and in life.
It is not indicated for entrepreneurs or entrepreneurs who are not trainable, that is, who are closed to new learning, new experiences. Nor is it indicated for extremely stubborn and pessimistic entrepreneurs, who therefore refuse any possibility of a new attempt at a solution to their old problems.
It is also not indicated for entrepreneurs who do not believe in mentoring or business consulting processes, or who do not believe in the capacity for reciprocal engagement provoked by a selected group of members.